Create design solutions that enable scientific exploration for biotech company, NanoString Technologies’ research tools.
CLIENT
NanoString Technologies
(now Buker Spatial Biology)
MY ROLE
Visual Designer
STATUS
All shipped
CHALLENGE & SOLUTION
NanoString Technologies needed a design makeover overhaul to modernize some aspects of their visual identity. They also faced the challenge of communicating complex scientific products and their results clearly and effectively across various platforms — website, social media, marketing materials, blog posts, and scientific white papers. All visual assets needed to work together to represent a cohesive brand and tell a clear story.
I created a system of icons and updated a suite of badges to represent important elements of their products. I teamed up with subject matter experts to design digital and print materials structured to be organized and on-brand.
TOOLS
Illustrator
Photoshop
InDesign
Monday.com
DESIGN SKILLS
Illustration
Icon design
Image editing
Layout
Long-format content design
THE TEAM
Art Director: Matthew Bates
Web Manger UX/UI: Ben Byrne
ICONOGRAPHY
Sample of icons developed for NanoString Technologies expressing scientific and abstract concepts. Considerations include line weight, corner radius, color, and style consistency. See them in use on the Nanostring Geoscript Hub page.
WHITE PAPER
Scientific white papers are an important tool, for educating customers on a NaonString product. In this case, I pieced together data, designed charts, and legacy scientific illustrations to create a document with consistent typography, and easy-to-follow information hierarchy.
PANEL WHEEL REDESIGN
Panel wheels are used throughout the NanoString website and on print materials. I redesigned them to be visually cohesive. The graphic and typography is simplified to increase readability at smaller sizes where use cases are more common.
Current design:
Diagram of panel wheel elements:
Old versions with small type and inconsistent color and illustration styles:
ILLUSTRATION
Illustration for an interactive webpage: NanoString pan-cancer progression panel.
Each “+” on the illustration reveals processes, features, and key genes included in the panel.
SOCIAL MEDIA
Illustration design to convey the controversial subject of a pig kidney transplanted into a human.
View X/Twitter post
Gif designed as part of a campaign to raise awareness of research possibilities.
Cell-like graphic created demonstrating how researchers elevate their research:
View X/Twitter post
Post advertising one in a series of live events. The challenge: how to include an unusual amount of copy in a small space and keep an impactful headline.
