Work History
NanoString Technologies, Inc.
Visual Designer | May 2023 – November 2023 | Seattle, WA | contract
Developed icon and illustration library, simplifying complex processes into digestible graphics
Created on-brand, memorable social media assets and marketing materials
Collaborated to execute marketing campaigns: brainstorming, development and implementation
F5
Visual Designer | March 2021 – December 2022 | Seattle, WA | contract, Brand Development and Product Teams
Designed creative for an F5 Distributed Cloud product launch including 17 new landing pages with unique hero illustrations and custom illustrations to demonstrate product function
Created technical diagrams, overviews, white papers, landing pages and ebooks
Developed new product icon system for all F5 products
Translated complex technical diagrams into easily digestible process demonstration illustrations
Zipwhip
Visual Designer | August 2019 – September 2021 | Seattle, WA | contract, Special Projects
Designed eye-catching external-facing social media ads, custom illustrations, digital marketing materials, data visualization graphics and e-books driving product sales and increasing site traffic
Maintained and elevated a consistent visual brand identity across all projects
Created on-brand style guides and templates for individual campaigns to ensure designers and art directors stay on brand throughout typography, layout and image style
Amazon, Work Force Staffing
Designer | September 2020 – December 2020 | Seattle, WA | contract, Workforce Staffing Team
Designed and produced thousands of on-brand assets for social media, print and large format digital billboards in a detail-oriented production environment
Prepared files for internal client reviews and handed off production-ready files to the QC and development teams
Implemented collaborative work resulting in Amazon's successful effort to hire 1 million people in 2020
Amazon, Home Shopping
Art Director | April 2020 – July 2020 | Seattle, WA | contract, Home Shopping Team
Reviewed, approved and art directed marketing and merchandising creative for over 280 campaigns for the Amazon.com homepage, visited 36.5 billion times per quarter
Implemented guidelines, best practices, and global style guides to provide feedback to 100+ retail and category teams submitting campaign creative (across mobile and desktop)
Created brand guidelines for homepage hero typography and homepage asset placements
Oracle
Visual Designer | March 2017 – August 2019 | Seattle, WA | FTE, Studio Design Team
Successfully interpreted brand guidelines as an agency partner for Oracle clients such as REI and Hawaiian Airlines, focusing specifically on email marketing and social media design
Create designs for internal presentations and materials for internal meetings and events.
Collaborated cross-functionally across code, design, project management, and external stakeholders as part of an award-winning creative team
Provided design expertise in pitch presentations to win new work
Created visual style guides, icons and logos for emerging internal brands and educated users
on application
Zulily
Visual Designer | December 2015 – March 2017 | Seattle, WA | FTE, Studio Design Team
Produced 10 campaigns per month and develop brand content for zulily.com website and app generating $400K to $2M in demand each
Collaborated with a team of merchandisers, art directors, photographers, stylists and copywriters
to create on-brand online retail customer-focused experiences
Tested design work across all devices and screen resolutions focusing on mobile first design
Amazon, Kindle Content
Visual Designer | June 2015 – November 2015 | Seattle, WA | contract, Kindle Content Design Team
Conceptualized and presented creative directions for advertising and merchandising on Amazon.com storefronts and Kindle devices
Adapted digital book cover compositions and test work across all Kindle devices in a production design environment
Produced detailed digital assets at a high rate of iteration in a deadline driven environment
Sublime Media
Visual Designer | March 2014 – November 2014 | Seattle, WA | FTE, Virtual Education Design Team
Designed online learning courses and effective UX from concepts to launch for clients such as
The Bill and Melinda Gates Foundation, Microsoft, Costco and Expedia
Converted abstract design requirements into original and beautiful layout concepts utilizing storyboards, moodboards, wireframes and prototypes to create email campaigns, marketing and packaging materials
Presented ideas and pitched design work to stakeholders
University of Washington
Visual Designer | August 2005 – March 2014 | Seattle, WA | FTE, Communications Team
Established branding for the iSchool and maintained brand standards of the UW and iSchool across all projects resulting in a dramatic increase in applications (425 to 11,776 from 2005 – 2014)
Lead visual design for ischool.uw.edu, winning a Web Marketing Association award, as well as designed websites for multiple internal clients
Provided creative direction and original design work for all print and digital marketing pieces from conception to delivery for internal and external facing events
Art directed photo shoots with photographer
Other Notable Work
Senior Visual Designer, POP, designing ads for the Target 2019 holiday campaign
Lead Designer, Seattle Animal Shelter Foundation, volunteer, 5 years
Senior Designer, Sagacity Media, Travel Tacoma magazine design
Image Production Artist, Nordstrom Direct
Designer, Seattle International Film Festival (SIFF)
Fine Art Print Production Coordinator, Chihuly Workshop
Education
School of Visual Concepts
Graphic Design focus
Washington State University
Hospitality Administration, BA
International College of Hospitality
Switzerland
Skills
Design Software
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
Figma
Microsoft Office Suite
Design Experience
Visual Web Design
Conceptual Thinking
Branding
Print Design
UX Design
Email Design
Image Retouching
Art Direction
Typography